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Inspire people to support your cause through compelling fundraising copy. 

Copywriting service


Writing fundraising communications such as:


  • Appeals - direct mail letters, emails, social media, website landing pages

  • Regular giving materials 

  • Supporter surveys

  • Newsletters

  • Annual reports

  • Bequest communications

  • Supporter journey communications and supporter care

  • Community fundraising campaigns

  • Website content

Editing service

For those who prefer to write their own first draft then hand it over to me to polish before the world sees it, I offer an on-demand editing subscription service. Find out more at Kind Word Copyediting & Review.

Wooden Board

Maddie successfully brought our case study’s story to life through the use of strong emotional storytelling.

Meaghan Donaldson, Fundraising Professional

I wish I had Maddie's writing support when I first started working for a non-profit organisation.

Liz Kim, Fundraising Professional

Maddie took the time to understand our organisation and its values, and hit just the right tone of voice.

Carlene Albronda, Fundraising Professional

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