Inspire people to support your cause through compelling fundraising copy. 


Writing and editing copy for fundraising communications such as:


  • Appeals - direct mail letters, emails, website landing pages

  • Regular giving materials 

  • Supporter surveys

  • Newsletters

  • Annual reports

  • Supporter journey communications and supporter care

  • Community fundraising campaigns

  • Website content

  • Grant applications (review and editing service)

Copy Coaching

Fundraising Copy Coaching includes:

  • Interactive 1-hour learning sessions every week for your team - focusing on particular areas of copywriting and tailored to you (it'll be just your team and me).

  • My support to review your copy and answer your team's questions throughout the week - when you want another set of eyes to look over something before you hit send.



Sign up for a 6-week package or pick the individual modules you need. Each module comes with 1 week of support to provide feedback on your copy. You can choose a time for the weekly 1-hour learning sessions that suits you and your team.



  • Donor Engagement – how to capture hearts with emotive copy and storytelling

  • Readability – tricks to get your copy read

  • Call to Action – how to make a good ask

  • Writing for different fundraising purposes - how to adjust your language for acquisition, retention, upgrade, conversion, and reactivation 

  • Direct Mail Copywriting – tips for high performing mail packs

  • Digital Copywriting – how to write compelling digital copy for fundraising


  • $700 per module/week of support for a 'pick what you need' option

  • $3,800 for 6 modules/weeks of support


Prices are per team and exclude GST.

Each session is for a team of up to 4 people. 

If you're looking for one-on-one training as an individual, contact me for a chat to see what we can do.

Wooden Board

Maddie successfully brought our case study’s story to life through the use of strong emotional storytelling.

Meaghan Donaldson, Fundraising Professional

I wish I had these writing sessions with Maddie when I first started working for a non-profit organisation.

Liz Kim, Fundraising Professional

Maddie took the time to understand our organisation and its values, and hit just the right tone of voice.

Carlene Albronda, Fundraising Professional