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Before starting my own consulting and copywriting business, I worked in fundraising management roles for organisations such as Starlight Children's Foundation, Animal Welfare League NSW, and CRU (The Crusader Union of Australia). These roles taught me so much about cause marketing and fundraising - from a big picture strategy perspective as well as hands-on execution.

Now, I'm thankful to work with a range of wonderful nonprofits!

"We are truly grateful to have been connected with Maddie for our upcoming tax appeal. We have been really impressed by the level of understanding Maddie has demonstrated of our programs, our sector, and of best practice fundraising copy. Maddie has brought a fresh and inspiring tone to our appeal communications. Our CEO and team love it, and we are really confident that our supporters will respond well too. We are looking forward to working along with Maddie on future pieces, and unreservedly recommend you connect with Maddie for all of your fundraising copy needs!" - Amy-Lou Cowdroy-Ling at Kids Under Cover 

"Thank you so much for your training on the fundraising writing course. The team’s improved collaboration and their increased ability for an in-depth focus on our material has resulted in a sizeable lift in income. Equally important, has been the stronger relationships created with so many of our incredible supporters. We all looked forward to your weekly coaching sessions. They were a real energiser, strengthening both our team work and innovation. The whole team is keen to repeat the experience and advance another aspect of our communication style." - Sharnelle Magee at Caritas Australia

"I wish I had these writing sessions with Maddie when I first started working for a non-profit organisation. But better late than never! Maddie provided practical tips I could apply immediately to make my writing more donor-centric." - Liz Kim at Jesuit Mission


“Maddie is an absolute delight to work with. Her ability to create an emotional story from the at times ‘basic’ copy we provide her is nothing short of amazing. From not knowing very much about our organisation, Maddie took time to find out who we are, what we do, who we help – all to ultimately produce the most compelling and moving appeal stories. Maddie turns work around very quickly and efficiently and is a great person to work with. We can highly recommend Maddie.” – Gabi Massey at Musculoskeletal Australia

"Maddie is a professional writer, who truly understands the spirit of our brand and our target audience. She turns the basic copy we provide into creative and highly engaging content. Maddie is a delight to work with and we see her as a vital part of our team. If you’re looking for an inspiring and committed writer, we can truly recommend Maddie." -  Kathy Farrell at Community First Development (formerly Indigenous Community Volunteers) 

"We are so thankful for Maddie. Working fast and hard to understand our brand, fundraising needs and what we had to work with, Maddie developed a custom strategy that was within our capacity to meet. We felt supported throughout the entire campaign, and confident that Maddie could effectively communicate the proposed strategy with key internal stakeholders, as well as produce targeted communications to our broader audiences. We are supremely impressed to have met our EOFY target, amidst COVID-19, and credit this success in large part due to the expertise, attention to detail and exceptional client-care that Maddie exemplifies." - Alexandra Gartner at Scripture Union NSW

"Maddie was an absolute pleasure to work with on our Summer Appeal. She successfully brought our case study’s story to life through the use of strong emotional storytelling and a clear ‘voice’ whilst weaving in the values of our organisation and staying on brand. Maddie is professional, responsive, always cheerful and a great person to work with. I would highly recommend working with Maddie." - Meaghan Donaldson at Kidney Health Australia

"What’s not to like about Maddie?! She has assisted us with our Christmas Gift Catalogue over the last two years and it is an absolute joy to work with her! She had great ideas throughout the process and was a good sounding board for us to share our ideas with her. We got copy back very quickly and it was great quality. The Christmas Gift Catalogue has seen a rise in income and people donating to it every year and this result is in no small part down to her. In a nutshell, a pleasure to work with." - Ralf Sternad at BirdLife Australia

"Maddie is amazing! Not only did she turn our Tax Appeal letter around SO quickly but it made me cry.  To cause such an immediate emotional reaction is a testament to her writing." - Amy Hawkes at Breast Cancer Care WA

"Maddie's been great to work with – she knows her stuff, takes the time to understand the organisation and its needs, is always responsive and professional, and fits into the team with no issues.  She brings energy to the team with her passion, and will be the biggest advocate for your organisation!" - Mary Jung at Katoomba Christian Convention (KCC)


"I recommend Maddie unreservedly. She goes above and beyond what was asked and is actually helpful. She is very well organised and delivers on time every time and even below budget. Maddie's recommendations saved us money. I can also say she writes well and can work with complexity. She has good problem solving skills and is truly a pleasure to work with." - Maree Whybourne at Sunrise Cambodia

"Maddie is an accomplished fundraising consultant who has the capacity to get close to an organisation in a short space of time. She is professional and personable and immediately becomes an extension of your internal team no matter how big or small the brief. We are so delighted with the work she has undertaken for the Australian Himalayan Foundation and can't recommend her highly enough." - Karen Locke at the Australian Himalayan Foundation

"Maddie did an exceptional job writing copy for our supporter newsletter. Having limited knowledge our organisation’s mission, Maddie did her homework so she made sure she could produce copy which reflected our ‘tone and voice’. Maddie stuck to some tight timeframes, was flexible and easy to work with. Having previous fundraising experience, Maddie really 'gets it' from a supporter's perspective." - Stef Kessler at Community First Development (formerly Indigenous Community Volunteers)

"Being a small fundraising team with limited resources, we sought the copywriting services of Maddie to help us better communicate with our Donors and create the right amount of urgency for our Christmas Appeal. Maddie went above and beyond to create engaging content with limited changes needed and the results speak for themselves. The total income received for our Christmas Appeal doubled compared to that of last year and we also saw an increase in response rate. Maddie was instrumental in helping us achieve this incredible result!" - Emily Hickman at Mary MacKillop Today

"We have been working with Madeleine Nance on our individual giving program and couldn’t be happier. Maddie understands briefs and turns the work around very quickly always meeting our deadline. She is a pleasure to work with and really is a specialist in the fundraising space. I would have no hesitation recommending Maddie." - Anabelle Newham at Life Education NSW

"Maddie is a true professional, and an absolute delight to work with. She did a fantastic job guiding Jesuit Mission through our first Supporter Survey, which generated a strong response rate and many valuable donor insights. Maddie has also provided copywriting for the fundraising sections of the new Jesuit Mission website – taking the time to understand our organisation and it’s values, and hit just the right tone of voice as a result. In addition to always delivering quality work, we were particularly impressed with Maddie’s reliability and ability to hit a tight deadline." - Carlene Albronda at Jesuit Mission

"With Madeleine's advice on targeting for our Tax Appeal, we saw many people on our CRM make appeal donations for the first time and our appeal revenue was raised by 70%." – Leena Kauser at Mary MacKillop Today

"Madeleine consulted for us on our largest appeal campaign of the year. This was the first time I worked with Madeleine and found it to be a very beneficial and collaborative experience. Madeleine’s overall knowledge and insights within the philanthropic sector, combined with her extensive background in direct mail campaigns, proved to be critical in the smooth and successful delivery of the campaign." - Jess Kelly at Northcott

"Maddie has been a joy to work with as we start navigating the daunting area of fundraising and sponsorship at Christ College. She is friendly, professional, responsive, and knowledgeable in her area of expertise. What I have found most impressive is her willingness and ability to take the time to get to know our unique situation, and tailor her services to serve us accordingly. Looking forward to continuing to work with her in the future." - Allister Lum Mow at Christ College

“Maddie was a vital member of the team, and left a positive impression on everyone she interacted with. Her spirit and devotion to the not-for-profit sector is something to admire. Maddie has an extensive and practical knowledge of the fundraising sector, particularly DM and Regular Giving. Her hands on attitude means everything Maddie produces is with the greatest enthusiasm and the highest quality. I would not hesitate to work with Maddie again, and could not recommend her highly enough.” – Eliza Fox at Starlight Children’s Foundation

"Maddie has helped us with advice since our early days of getting fundraising off the ground. She especially understands the uniqueness of Christian fundraising and copywriting, and has helped us with her professionally informed perspective." - Helen Kim at Hope for Sydney

"Maddie was always on top of things and produced high-quality fundraising materials for the organisation, ranging from copywriting for a major fundraising appeal, to development of the individual giving platform and donor acquisition. As both a fundraiser and a manager, I cannot recommend her highly enough for anyone who is looking to work with her in the future." - Anna Szabo at CRU (Crusaders)

"Madeleine Nance played a pivotal role in launching our online fund raising campaign to start The Coffee & CaKe Company. She took special care to listen to our needs and provide wonderful feedback in the way of helping with the wording for our campaign, providing strategies for how to make “the ask” for funds and most importantly was and is our biggest cheerleader. She is so encouraging even when she is on the other side of the world! We would have been lost without her assistance. Her knowledge and passion for what she does is evident from the moment you speak with her." - Kristie Preslar at The Coffee and CaKe Company (USA)

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